A promotional communication activity that engaged consumers on the tampon tax, refunding them the excess VAT with a cashback mechanism, inviting them to support the change.org petition.
Additionally, a sanitary pad was donated to schools for every euro refunded!
Promoreness
[pro-mo-re-ness] s.f. (non com. pl. s)
Development of consumer promotions that incentivize sell-in and sell-out while simultaneously strengthening awareness of the brand involved. || This page had an impact on sales and helped to make the brand better known.
WITH FINISH, TIE A KNOT IN YOUR TAP!
Reckitt Benckiser
LA RICOLETTA,
AN EXCLUSIVE AWARD!
Ricola Italia
DIRECTED BY WC-NET: MASTERPIECES IN THE BATHROOM AND ON THE BIG SCREEN AS GIFTS!
BOLTON MANITOBA
TO WIN, ADD
A CHICKEN TO THE TABLE!
ITALIAN FROZEN FOOD COMPANY
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